7 Reddit Ad Secrets for B2B SaaS Growth, 8 LinkedIn Campaign Pitfalls to Avoid, and Why Churn is Crushing Your SaaS Dreams

Read time: 5 minutes

Welcome to the B2B Marketers Compass, my weekly newsletter where I give actionable marketing & growth advice from my experience as a CMO at a seed funded start-up.

Step Up Today by Learning:

• 7 Reddit Ad Secrets That Will Supercharge Your B2B SaaS Growth

• 8 Critical Checks to Perfect Your LinkedIn Ad Campaigns

• Why Churn is the Silent Killer of Your SaaS Dreams (And How to Fight It)

8 things you should've checked BEFORE launching your last LinkedIn Ad campaign (and might haven’t)

You know the feeling...

You hit "launch" on a LinkedIn Ad campaign and suddenly remember that you might have forgotten to:

❌ Enable A/B testing
❌ Test mobile performance
❌ Name your campaign correctly
❌ Check the conversion tracking tag
❌ Put off Audience Network & Expansion
❌ Double check the copy of your ad for typos
❌ Check that the landing page is actually working

Don't sweat it. You're not alone.

But let's be clear: one mistake can ruin the entire campaign.

That's why I listed the top 8 things you can't forget pre-launch.

And, let me be super-clear: you need a process for double checking campaigns.

And it needs to be done every time.

Cracking the Code: Leveraging Reddit Ads in Your B2B Strategy

Reddit ads are the new underdogs in town.

LinkedIn reigns supreme for B2B SaaS businesses but Reddit offers opportunities that you can't get anywhere else.

Here are 7 things you should know:

1. Hugely engaged audience

2. There's a sub for your niche

3. 330 million active users monthly

4. 8th most visited site on the planet

5. Lowest CPM for sponsored content

6. Anonymous users mean brutal honesty

7. Subscribers break down demographics of their subreddit

Don't sleep on Reddit as a B2B SaaS advertising platform.

How I use Reddit ads

It's time to get in the game.

Churn is the silent killer of SaaS dreams.

Here are two reasons why:

🔴 Cost: It takes 5-25 times more to acquire a new customer than to retain one.

🔴 Growth: Churn will eat into your growth potential fast, as you'll be constantly replacing customers instead of adding new ones.

So why do customers churn?

• Bad customer experience

• Poor onboarding

• Wrong expectations

• Lack of value

Here's how to fix it:

• Listen to your customers

• Improve your onboarding

• Set expectations (and meet them)

• Add more value

Remember, keeping customers is just as important as getting them. Reduce churn, and your SaaS dreams can flourish.

My Latest LinkedIn Posts:

• Why customer success is a crucial part of your growth (view post)

• The importance of low-friction processes in your customer journey (view post)

• My go-to bottom funnel advertising strategy to rely on (view post)

• Why your awareness targeting is crucial for bottom-line success (view post)