Unlocking €370K: A Proven Strategy to Supercharge Your Pipeline in Just 3 Months🚀

Have you ever felt the frustration of stagnated growth despite an impressive track record?

This client of mine, after achieving remarkable growth to 80+ FTEs over 8 years via referrals and networks, hit a growth plateau. They needed a fresh, dynamic strategy to continue their upward trajectory. Here's exactly what we did to create a €370K pipeline in just three months.

Step-by-Step Strategy Breakdown

1. Build Your Dream Client List 📋

Start by identifying the clients that align perfectly with your vision and services. These are the clients you dream of working with.

2. Leverage Albacross for List Upload 🚀

Upload your carefully curated list to Albacross. This tool will help you streamline your outreach and target the right audience.

3. Create a Custom Audience on LinkedIn 📈

• Upload the list to LinkedIn.

• Wait for the status to change to "Ready."

• Aim for a match rate of 90%+ by double-checking.

4. Implement the Attract - Engage - Convert Framework 🎯

Attract:

• Goal: Reach, Eyeballs & Engagement

• Question: How will we position the client as a thought leader within their niche, attracting their dream clients?

  • Create valuable content.

  • Run awareness ad campaigns on LinkedIn.

  • Reach as many stakeholders as possible.

  • Report based on target accounts reached & website visits.

Engage:

• Goal: Starting Conversations with Ideal Customer Profiles (ICP)

• Question: How will we start conversations with our ICP without being pushy or salesy, and how can we build a connection?

  • Identify active audience from the dream client list.

  • Craft high-value offer messages.

  • Reach out and engage.

Convert:

• Goal: Turn Connections into Paying Clients

• Question: How will we ensure that a ready-to-buy prospect thinks of us and finds their way to our website & booking forms?

  • Develop case studies & testimonials.

  • Run industry-specific retargeting campaigns.

  • Build a straightforward, high-converting landing page.

The Impact

Within the first month:

• Reached 96% of our dream clients through LinkedIn advertising.

• 52% of those visited our website at least once.

• 29% were qualified for our “Convert” phase.

After three months:

• Created a pipeline worth €370K.

• Closed deals worth €210K.

That’s it for this week.

See you next time!