The Community Advantage: Transforming Your SaaS Growth Strategy

Hey there,

I've got a confession to make. There's a strategy I use for almost all my clients that's been a game-changer for their SaaS growth. It's so simple but so good.

Let me tease you a bit: it's all about building connections, but not in the way you might think. Intrigued? Let's dive in.

The Problem

Most SaaS companies are:

• Struggling to build lasting customer relationships;

• Failing to stand out in a crowded market;

• Missing out on valuable customer insights.

Sound familiar?

Why It's Killing Your Growth

Here's the harsh truth:

1. Without strong relationships, customers jump ship at the first sign of trouble;

2. Being just another option means you're always competing on price;

3. Flying blind without customer feedback leads to building features no one wants.

It's a vicious cycle that's keeping you from reaching your full potential.

The Solution: B2B Communities (My Secret Weapon)

Remember that strategy I mentioned earlier? This is it. B2B communities are the secret sauce I use for almost all my clients. I hear you ask “why?”.

Glad you did.

When we are looking at how people buy in a B2B context. 90% of the cases always start in the same way.

• Nope people don’t Google straight away

• Nope people don’t go immediately to your website (you wish 😏)

They in fact, go into community chats and ask likeminded peers about suggestions & referrals. Don’t believe me? This is after just looking for 1 minute in one community.

Here's why they're so powerful:

1. Unshakeable Loyalty

   • Find a space where your customers belong and chat with peers

2. Instant Authority

   • Become the go-to expert in your field by actively helping them out

   • Turn your brand into the only logical choice

3. Sustainable Growth

   • Build a tribe that fuels long-term success

   • Say goodbye to the constant churn of traditional marketing

Don't just take my word for it. Test it out yourself.

Why This Strategy Works for Almost All My Clients

B2B communities are versatile and adaptable. Whether you're in SaaS, professional services, or tech manufacturing, this strategy can be tailored to fit your unique needs. It's not a one-size-fits-all approach, but a flexible framework that can be customized for maximum impact.

How to Get Started

Intrigued to start with this strategy? Here's your action plan:

1. Know Your Audience

   • Who are they?

   • What do they care about?

2. Identify Communities

   • Search on LinkedIn

   • Search on Slack

   • Ask your Audience which communities they engage in

3. Deliver Value

   • Share insights

   • Help people

   • Actively participate in events

4. Stay Consistent

   • Show up regularly

   • Keep the conversation going

5. Adapt and Improve

   • Listen to feedback

   • Refine your approach

What about creating your own community?

Sure, creating your own community with your company is the walhalla of this strategy. But be realistic. The effort you’ll need to put in to get there will take a long time before seeing any results.

So my suggestion? If you really want your own community. Start building this in the back, whilst actively participating in already successful communities.

That’s it for this week.

Let's make it happen.

Xan