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The Right Trial: How to Get SaaS Trials that Convert
When someone tries your SaaS product, they’re forming their first impression. If that first impression is rubbish, you've lost them. You wouldn’t want them leaving after just tasting the salad, would you?
Xan Mannekens
June 24, 2024 • Estimated Reading Time: 4 minutes
The Right Trial: How to Get SaaS Trials that Convert
The "Wrong" Trial is a SaaS Killer
It’s like inviting someone to try your new restaurant but only letting them taste the salad. A no-brainer decision they made left them unsatisfied and turned off when it comes to your food. The same thing happens with SaaS businesses all the time.
To get trials and close deals, you need people to:
See the value of your product immediately
Experience your product the right way
Why First Impressions Matter
If that first impression is rubbish, you've lost them.
When someone tries your SaaS product, they’re forming their first impression. If that first impression is rubbish, you've lost them. You wouldn’t want them leaving after just tasting the salad, would you? It’s the same with your product. Ensuring they see the full potential right off the bat is crucial.
Imagine this: You offer a trial that only lets users access the basic features. They could easily think, "Is this all there is?" and move on without realising the full value. That’s why it’s vital to offer a trial that showcases the best of what you have to offer.
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