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Optimize Your Marketing and Sales Budget with Our Advanced Calculator

Thanks for dropping by! If you're like most of us trying to make sense of where our marketing bucks are going, you’ll love what I’ve got to share today. I've whipped up a calculator that'll make these money matters as easy as pie.

Author

Xan Mannekens
June 25, 2024 • Estimated Reading Time: 3 minutes

Optimize Your Marketing and Sales Budget with Our Advanced Calculator

Hey there!

Thanks for dropping by! If you're like most of us trying to make sense of where our marketing bucks are going, you’ll love what I’ve got to share today. I've whipped up a calculator that'll make these money matters as easy as pie.

Let me walk you through what makes this tool a game-changer for your business.

What’s Cooking in Our Calculator

I've got a few sheets lined up for you, each one packed with features that are all about making your life easier:

  1. Start with the Basics

  2. There’s an intro sheet where you get the lowdown on how to use the tool. Simple, straightforward stuff.

  3. Crunch Those Numbers

  4. Jump into the estimated budget sheet. This is where you'll feed in the juicy bits: how much you think a client is worth (LTV) and your dream LTV to CAC (that’s customer acquisition cost) ratio. I'm a fan of the 3:1 ratio—it’s like the Goldilocks zone, not too risky, not too conservative.

  5. See the Magic Happen

  6. The results page is where the fun starts. Based on your input, it'll spit out everything from your optimal spend to how many leads you need.

Play Around With It

This isn't just a fill-in-the-blanks kind of deal. You can tweak and twist the numbers to see different scenarios. Wondering what happens if you shift more budget to sales or marketing? Just change the numbers and watch the calculator do its thing.

Need a Reality Check? We’ve Got You Covered

The tool doesn't just give you a pie-in-the-sky number. It shows you a range—from "if all goes well" to "if the sky falls" scenarios. So you can plan for the good times and brace for the not-so-good ones.

Wrap-Up

So there you have it—a nifty calculator to take the guesswork out of your marketing and sales budgeting. Dive in, play around with it, and see how you can maximize every dollar spent. And hey, if you hit a snag or just want to chat about your results, drop me a line or connect with me on LinkedIn.

Looking forward to seeing you rock your marketing world!

Exploring the Budget Calculator 🧮

Hey guys, in this video, I'll walk you through our new budget calculator. It's a tool that helps you estimate your customer acquisition cost, leads needed, and budget allocation for marketing and sales efforts. I'll explain the different sheets and fields you need to fill in, and how the calculator generates optimal results. No action is required from you, but feel free to play around with the inputs to get a better understanding of your budget needs.

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