How to Stop Writing About Yourself in Marketing Copy

A quick tip for today about copywriting. For a lot of companies, it's hard to not talk about themselves.

However, with this simple trick you'll change your copy in one second, making your website that much more attractive.

Let's go 👇

Focus on Your Customers, Not Yourself

A simple truth: Nobody cares about you. Or your company. Or your product. They only care about themselves. That's why you need to focus all of your marketing on the benefits for THEM. What's in it for them? That's the only question that really matters.

Why You Shouldn't Talk About Yourself

When you talk about yourself in your marketing copy, you lose your audience's attention. They don't want to hear about your company’s achievements or how innovative your product is.

They want to know how you can help them. This shift in perspective is crucial.

Make It About Them

💡

Here's a tip: Use the phrase

"So you can..."

It's a game-changer. This phrase helps you turn the focus from your company to your customers by highlighting the benefits they’ll get.

For example:

• "Our software tracks your time, so you can manage your team better."

• "Our service automates your emails, so you can save time."

• "Our course teaches you LinkedIn, so you can get more clients."

The Magic of "So You Can..."

Using "So you can..." in your copy makes your message customer-centric. It directly connects your product or service to the benefit your customer will receive, making it clear and compelling.

• "Our product is easy to use, so you can save time."

• "Our team is experienced, so you can trust us to deliver quality."

Practical Tips

1. Identify Customer Pain Points: Understand what challenges your customers face and how your product solves them.

2. Use Customer-Centric Language: Replace "we" and "our" with "you" and "your".

3. Highlight Benefits, Not Features: Features tell, but benefits sell.

Conclusion

Shift your focus from yourself to your customers. Use the magic words "So you can..." to make your marketing copy resonate. This simple change can make your messaging more engaging and effective.

That's it for today. Implement this quick tip and see the magic happen.

Let me know how it goes 😉.

Xan