Building & Breaking

What I'm learning as a fractional CMO & always curious entrepreneur building TrustTheo as sideproject. Sharing the strategies that work, the failures that teach, and the templates that save time.

Latest

The UTM hack that unlocked our campaign data (+ free Notion OKR template)

Oct 28, 2024

Start using the exact system I used to 10x my productivity in Notion.

7 Reddit Ad Secrets for B2B SaaS Growth, 8 LinkedIn Campaign Pitfalls to Avoid, and Why Churn is Crushing Your SaaS Dreams

Oct 10, 2024

The Community Advantage: Transforming Your SaaS Growth Strategy

Aug 20, 2024

My #1 Tactic for Skyrocketing SaaS Success (It's Not What You Think)

How I Built a €370K Pipeline in Just 3 Months

Jul 26, 2024

Imagine creating a €370K pipeline in a mere three months—here's how we did it.

Optimize Your Marketing and Sales Budget with Our Advanced Calculator

Jun 25, 2024

Thanks for dropping by! If you're like most of us trying to make sense of where our marketing bucks are going, you’ll love what I’ve got to share today. I've whipped up a calculator that'll make these money matters as easy as pie.